Category Archives: The Voice Official App

DialMyCalls Offers Third Annual Tweet For Success College Scholarship Contest



DialMyCalls Scholarship 2015

For the third year in a row DialMyCalls.com, a web-based voice broadcasting and SMS text messaging service, will be offering college students a chance to win one of four (4) $ 250 scholarships. Last year the company received over 12,000 entries and hopes to have an even bigger turnout for the 2015 Tweet For Success Scholarship Contest.

Following an extremely successful 2014 scholarship contest, DialMyCalls is thrilled to launch the third annual Twitter-inspired competition. This year the company has asked students to, in 140 characters or less, explain the benefits of online courses and degrees vs. traditional schooling.

Four students that are enrolled in college for the upcoming 2015 fall semester can enter to win one of four (4) $ 250 scholarships. Lengthy essay requirements for scholarships are a thing of the past as DialMyCalls offers students a shot a winning $ 250 with a submission that is 140 characters or less.

The DialMyCalls staff will go through and approve every tweet that is submitted into the scholarship contest. Every student that receives approval will be sent an email that contains a unique URL to acquire votes it is encouraged to share that link with friends and family via email and social media to receive as many votes as possible. Two (2) of the $ 250 scholarships will be awarded to the contest submissions with the most votes while the other two (2) will be selected by DialMyCalls staff members.

The 2015 DialMyCalls.com Tweet For Success Scholarship Contest ends on September 18, 2015 and the four winners will be notified within 7 days after the contest deadline winners will be officially announced once verified.

Enter for a chance to win one of four (4) $ 250 scholarships by submitting a unique Twitter-inspired message, in 140 characters or less, explaining the benefits of online courses and degrees vs. traditional schooling. To view the official rules/guidelines and enter a submission for DialMyCalls’ third annual Tweet For Success Scholarship Contest, please visit http://www.DialMyCalls.com.

About DialMyCalls

DialMyCalls.com offers an extremely effective and efficient voice broadcasting and SMS text messaging service. Schools all across the United States have been utilizing the school notification system offered by the company to keep in contact with faculty, students and parents via phone call, text message and email. Year after year DialMyCalls continues to offer upcoming college students the chance to win a scholarship by entering their annual Tweet For Success Scholarship Contest.

For more information, please visit http://www.dialmycalls.com or call (800) 928-2086. You can also email tsmith(at)ontimetelecom(dot)com for additional information.







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LlamaElSalvador.com triples the value of international top-ups sent to Digicel El Salvador mobiles



LlamaElSalvador.com and Digicel make July a special month for all Salvadorans living outside their mother country, but also for their family and friends back home. What brings them all together? The triple bonus applied on every international mobile recharges sent to Digicel El Salvador numbers.

The promotion starts on July 1st and ends on July 31st, applying to top-ups of at least $ 7. The bonus received is valid for 6 days. But theres no worry in case the person who receives the mobile recharge doesnt use it, as the the bonus not used during the expiration days will be rolled over to the balance of the next top up received, if the customer tops up within the 6 days of validity.

The mobile recharge process is easy and intuitive and the credit is sent instantly to the destination number. The values available for Digicel top-ups range from $ 5 to $ 50. In case customers want to send mobile recharges to numbers belonging to other providers, they still have the possibility to surprise their loved ones in this way. The operators Tigo, Movistar and Claro are available, helping Salvadoran expats send credit to their loved ones phones.

The mobile recharge service offered by LlamaElSalvador.com is available for anyone who wants to send airtime to a mobile phone in El Salvador or anywhere else in the world. All customers have to do is create an account on LlamaElSalvador.com, access the Mobile Recharge section and follow three easy steps:

1. choose the operator

2. enter the phone number

3. send the amount

For those who want to get in touch directly with their family and friends in El Salvador, LlamaElSalvador.com offers Voice Credit, a prepaid service that works just like on online calling card. Customers may talk for 91 minutes and pay only $ 10 if they are calling Claro mobiles or 59 minutes if they are calling other landlines or mobiles in El Salvador.

The calling service may be used to call from:

KeepCalling app for international calls and SMS, which is available for free in Play Store and App Store.
Any landline, mobile or even payphone in the world, through local or toll free access numbers.
Any PC with Internet connection, through the Web Call app available in customers accounts.

Either for calls, or for mobile recharges, security is the keyword. Several security filters protect customers from possible frauds, making all transactions 100% safe. All major payment methods are accepted: Visa, MasterCard, American Express, Discover and PayPal.

What makes LlamaElSalvador.com a great solution for keeping a close relationship with everyone back home, when living abroad?

the customer-focused approach, based on safe and easy to use services
the frequent special offers, offering bonuses on international top ups or discounts on international calls
the great Customer Service available 24/7, both in English and Spanish.

About LlamaElSalvador.com

LlamaElSalvador.com is an interactive website designed by KeepCalling, a global telecommunications company registered in 2002 in USA. Presently, KeepCalling provides its services to hundreds of thousands of consumers and businesses, with a focus on customer satisfaction. KeepCalling has been listed by Inc 5000 in top 20 telecom companies in the USA for the last 4 years. In 2014 the company was designated the 18th fastest growing company in the telecommunications industry in USA with a revenue increase of over 600% from 2010 to 2013.







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Panna, First Digital Cooking Magazine, Secures $1.35 Million In Funding

New York, NY (PRWEB) May 06, 2013

Panna (http://pannacooking.com/), named one of the Best Apps of 2012, is a highly-curated video cooking magazine where users can easily cook along with celebrity chefs in their own kitchens.

Today, Panna, which launched this past November, announced that it has secured $ 1.35 million in first round funding. The funding was led by Anthem Ventures. Other investors include Lerer Ventures, Crosslink Ventures, Maveron, Shari Redstone’s Advancit Capital, RSL Venture Partners, Launchpad LA, David Tisch’s BoxGroup, Rick J. Caruso, Ken Siskind, Jay Livingston, Dan Rose, Aaron Schiff and David Levy.

Pannas creator is former entertainment industry executive, David Ellner. Ellner spent the last 25 years in media including positions as the President of Digital and Business Development for 19 Entertainment, home to hit television series American Idol, and as the Executive Vice President of Global Digital Initiatives at Universal Music Group. With Panna, Ellner uses his expertise in content and digital technology to create high-definition video content thats designed so that home cooks can follow along.

“David’s built an incredible product, as is evidenced by the traction with consumers, top notch chefs, and Apple. We’re excited to work with him and a stellar group of co-investors to build on that, and believe that Panna is building a tremendous brand that will resonate with a huge global audience of food lovers digitally and beyond, says William Woodward, partner at Anthem Ventures. In fact, Panna has been named Editors Choice by Apple following the iPad and iPhone releases, and has received various holiday home page placements in the App Store.

Ellners frustrations as a home cook sparked the idea for Panna, making it a product truly built from the ground up with the home cook in mind. Cookbooks are great but I always found myself wanting more. I wondered if the recipes came out the way the chef intended. Panna aims to answer that question by hosting an array of chefs under one digital roof, presenting the home cook with a pro at their side.

Panna is the future of home cooking, says Jonathan Waxman (Barbuto), one of several pros in Pannas line-up of chefs. We have captured recipes that not only can provide step by step explanations, but embedded in our movies are terrific tips on shopping, ingredients, technique, chef’s secrets, favorite equipment and all the tools necessary to create wonderful meals.

Other chefs include Rick Bayless (Frontera Grill and Top Chef Masters Winner); Sean Brock (Husk, McCradys); Melissa Clark (NY Times food writer and recipe developer); Melissa Hamilton and Christopher Hirscheimer (Canal House Cooking); Anita Lo (Annisa and Top Chef Masters); Seamus Mullen (Boqueria, Tertulia); Chad Sarno (Health Starts Here Senior Culinary Educator, R&D Chef); Nancy Silverton (Osteria Mozza); and Michael Tusk (Cotogna, Quince). Panna has also secured partnerships with key brands like Sur La Table to include new chef segments on cooking equipment.

Participating chefs were asked to submit their favorite recipes from their repertoires. For example, heres a short teaser from one of Jonathan Waxmans favorite desserts, his Tarte Aux Pommes: http://www.youtube.com/watch?v=bbqnuQ7Cn9M. With home kitchens and backyard grills as sets and backdrops for each video, the chefs demonstrate step-by-step cooking technique for the 47 recipes in the app, thus far. Each recipe is simple, impressive and guaranteed to work. Even the more difficult recipes, such as piecrusts, are broken down so that theyre easy to execute.

“We’ve been blown away by David’s ability to get a lot done with very few resources, which makes this cash infusion so exciting, says Ben Lerer, managing director at Lerer Ventures. Panna’s already a beautiful product with awesome talent attached to it and the sky is now the limit.”

Download Panna on the App Store here: http://goo.gl/lEjv6

Whats Coming

Funds from this round will be used to scale up the company by expanding the team, producing new content and ramping up sales and marketing efforts. Panna recently launched a new shopping list function on the iPhone, which will be available for the iPad in the next month. Panna is currently expanding the app to the Android platform and investing in mobile advertising. The next issue, set to release in June, will be a summer issue featuring live fire Mexican grilling recipes from Rick Bayless.







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Livefyre Expands East Coast Presence by Opening New York Office


San Francisco, CA (PRWEB) May 08, 2013

Livefyre, the leading provider of real-time social software, today announced it has opened a new office in New Yorks Chelsea District to support its East Coast customer base. The New York office will house employees representing Client Solutions, Brand Partnerships, Lead Generation and East Coast Sales.

Livefyre is quickly ramping up its New York based employees to support the over 200 leading digital publishers and media and entertainment brands that it counts as customers, many of them based in New York and throughout the East Coast.

As Livefyres Enterprise customer base continues to grow, so has our need to increase our on the ground workforce in New York. Our new office will be able to support our East Coast based customers more effectively by being in their time zone, explained Livefyre founder and CEO Jordan Kretchmer. Being close to our customers and in the middle of New Yorks media and technology scene is a huge advantage for Livefyre as our network expands.

Bruce Ableson, Livefyres newly named VP of Client Solutions commented, Im thrilled to be a part of Livefyres expanding New York team. This location will be crucial in helping Livefyre maintain its high level of customer service and ability to create strategic solutions for companies looking to integrate social throughout their sites and apps.

Livefyres New York Office is located in Chelsea at 122 West 26th St., 4th Floor, New York, NY, 10001.

About Livefyre

Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The companys suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009, Livefyre was named one of the best places to work in San Francisco by the San Francisco Business Times. For more information, visit http://www.livefyre.com.







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Cireson Expands European Presence with Opening of London Office


San Diego, CA (PRWEB) November 20, 2014

Over the last three years, Cireson has emerged as a world leading authority on Microsoft System Center, offering apps and services around the revolutionary platform and continually innovating with solutions such as the Cireson Portal and Asset Management for Service Manager. As a preeminent voice of the community and with a far-reaching customer base in over 45 countries, Cireson now is excited to expand their global footprint, increasing their strong presence within and around Europe.

Paul Sutton, Cireson co-founder remarked, London is one of the top business hubs internationally with close proximity to Europe. We have tripled our customer base in just 12 months, which is incredible, and a testament to the dedication and enthusiasm of the Microsoft System Center community. Being based in London now allows Cireson to be even closer to our customers, a highly qualified talent pool, and industry thought leaders. London is the digital heart of Europe, and we are proud to now officially be part of it all.

The Cireson team is very pleased to add this new location as a main hub for U.K and European sales and support operations that align with local time zones. With offices currently in San Diego, Park City, Houston, New York, San Francisco, and Seattle, this will be the organizations first move outside of North America, which is a major milestone and a thrilling development for the company.

We have seen strong growth in the British market in 2014 and have acquired many new customers and partners. said Chris Lim, the UK Sales Manager who recently joined the Cireson team. Im extremely excited to come on board at a time when expansion is such a key part of Ciresons success. It makes sense to be physically present with a local team in order to support our rapidly growing U.K community.

In 2015 Cireson plans to persevere in their unrelenting pursuit for constant innovation and re-imagination within the IT realm. Their team of devoted, fanatical experts continue to change the game for analysts, end users, and help-desks everywhere. Keep an eye out for some big news in early 2015 with the announcement of Ciresons Password Reset app.

Also, join Cireson for the webinar detailing this new announcement by registering for the “Cireson Now in the UK” webinar here. (Wednesday, Dec. 10th, 2014 @ 10am GMT)

About Cireson:

Cireson is a world-leading authority on Microsoft System Center. With 100% focus on the revolutionary platform, their team of experts deliver full-service System Center and Asset Management solutions to medium and large enterprises. Through their customer-centric Cireson Consulting Services and platform-extending applications available through the Cireson Store they offer clients a dynamic System Center experience that is unparalleled. Cireson is located in San Diego with offices throughout North America, and proudly boasts some of the brightest and most fanatical IT professionals in the industry. To learn more about Cireson, visit http://www.cireson.com.







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Under The Covers: Bookthefilm Publishing’s Sequel to the ‘dr.a.g.’ Coffee Table Book Reveals The World Of Burlesque





Burlesque Cover by Karl Giant


“Drag is too many clothes for one gender, while Burlesque leaves it all on the floor”, says Christopher Logan of his book series.

The purveyors of glamour, Bookthefilm Publishing, are back with their sequel to their hit book, ‘dr.a.g.’ (dressed as girl). The dr.a.g. book sold across the United States and Canada, and in 17 countries in Europe, won a nod of acclaim from the Governor of Nevada and QVegas Magazine for being a positive voice for diversity and inclusion during their Pride celebration, and was chosen as a VIP gift at the Independent Filmmakers Lounge at the Sundance Film Festival 2015.

“When the opening act is stunning men frocked beyond belief, what comes next? Burlesque. Let’s bring on the women!”, says author Christopher Logan.

In the second book in the series, the best of the best of the world of burlesque are given the royal treatment and showcased in stunning photographic spreads that run the gambit from the smoking hot revolution Perle Noire, the regal glamour of the UKs reigning Queen of Burlesque Immodesty Blaize, gore/gothic lover and horror actress Little Miss Risk and male burlesquers Tigger and The Stage Door Johnnies, to the most recognized face of burlesque: Miss Dita Von Teese.

The performance aspects of the burlesque world are brought beautifully into focus with the work of photographers Toni Wallachy, Stephanie Saujon and Olena Sullivan. The dr.a.g. book was mostly studio shots, but for Burlesque, we wanted to make sure to capture that explosive on-stage experience, says Logan. Getting to see these performers come to life under the loving gaze of these three female photographers adds an honest admiration and intensity that leaps off the page.

The men capture their share of images as well. There is a beautiful feature on the work of the most prolific burlesque photographer Neil Kendall, showing off his signature style of Old Hollywood Glamour, and the book is beautifully wrapped in a stunning capture of performance artist Meow Meow by renowned photographer Karl Giant.

Christopher Logan, actor (Connie and Carla, Saving Silverman, Tron Legacy, Once Upon A Time), is raising funds to produce films on the back of these gorgeous books. “I thought if all the funding came from people who already loved the arts, it would be a more pure way to get there.”, says Logan. “A different way to turn a book into a movie.”

With a goal of raising $ 16 000 via Kickstarter, the campaign will use pre-sales revenue to produce the Burlesque book. The campaign can be supported with a little as one dollar and as much as $ 300 or more, offering signed copies by famous drag and burlesque stars as perks, along with advance copies.

Visit our website at http://www.bookthefilm.com to view both books

To join the Kickstarter and Make Burlesque Happen: https://www.kickstarter.com/projects/1369663719/the-burlesque-coffee-table-book

“We’re keeping book alive in the most glamorous way possible”, says Logan.







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Greatist Acquires Active Lifestyle Brand Blood, Sweat & Cheers



Greatist acquires Blood, Sweat & Cheers.


Greatist today announced the acquisition of Blood, Sweat & Cheers, the email newsletter and website that helps active people find the most fun activities to do with friends.

The acquisition of BSC strengthens Greatists leadership of health and active lifestyle coverage for millennials. It also increases Greatists opportunity for events, e-commerce, and brand partnerships.

Ive been a huge fan of Blood, Sweat & Cheers since its launch, said Greatists Founder and CEO Derek Flanzraich. The acquisition of such a powerfully aligned partner reinforces our role as the leading next-generation media company for healthy-minded millennials.

Launched in 2011 and reaching 10 million monthly readers today, Greatist produces high-quality health and wellness content, engaging an educated, social, and mobile audience through its friendly, fun, and shareable voice.

Since coming out of beta in 2012, BSC has helped more than 600,000 subscribers find fun and active things to do with friends. It has targeted the growing and youthful movement of people interested and participating in nontraditional recreational activities such as Tough Mudder, The Color Run, CrossFit, and intramural sports leagues. It has grown 900 percent over the past two years, generating revenue through e-commerce, events, and advertising for brands such as REI, Miller, and Crunch.

I conceived of Blood, Sweat & Cheers because I saw this new movement of people blending their fitness lives with their social lives, said Jonathan Ages, CEO and Founder of BSC. We help people get up off the couch to have more fun. As part of Greatist, theres an opportunity to do even more for our readers and partners.

Through our many partnerships with BSC, Ive seen first-hand how strongly their subscribers connect with the brand, said Flanzraich. Its an influential voice that people trust. And we’ll continue honoring that trust by bringing those readers even more of the content they love.

BSCs email newsletter, website, and events will be integrated into Greatist. Ages will lead the transition and provide consulting services for Greatist.







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Make It Happen Productions Finishes Production on a New Public Service Announcement for The Trevor Project Featuring Adam Lambert


Los Angeles, CA (PRWEB) May 28, 2013

Los Angeles based 360 Agency recently selected Make It Happen Productions Billy Frank to write, produce, creative direct and post produce a public service announcement starring American Idol star Adam Lambert for The Trevor Project.

The Trevor Project was inspired by the 1994 Academy Award-winning short film Trevor that tells the story of a gay boy who attempts to take his own life when he is shunned by his friends on the basis of his sexuality. The project itself was founded in 1998 and is now a leading national organization when it comes to preventing suicide by LGBTQ youth.

Lambert joined forces with AT&T and The Trevor Project to reach lesbian, gay, bisexual, transgendered and questioning youth nationwide and encourage them to share their proud moments for a chance to win a private Adam Lambert concert.

According to Lambert, Too many Lesbian gay, bisexual, transgender and questioning youth dont believe that they have a voice. But I want to show them that they do and encourage them to live free and live proud.

Make It Happen Productions jumped at the opportunity to participate in a campaign with such an important task. When asked about his participation in the project, Billy said, “When I first heard, from the 360 Agency, that AT&T and the Trevor Project were teaming up, I knew I wanted to be involved in the production. I support what 360 came up with conceptually and very much enjoyed directing this PSA. I am proud to have been involved in such a worthwhile cause.”

In response to the final cut of the PSA, 360’s Leticia Galindo said, “We are super excited to share (the PSA) with the client!” Her partner, Jennifer Ludden, said “You knocked it out!”

To share a proud moment, visit https://apps.facebook.com/attlgbtq/ before June 30, 2013.

About Make It Happen Productions

Make It Happen Productions (MIHP) is a fully integrated, multi-award winning production company servicing all major markets nation-wide and specializing in high-concept video and film projects be they integrated marketing campaigns, traditional commercials, or non-scripted television.

With over two decades of experience and multiple nominations and awards in film and television production, MIHP and Executive Producer Billy Frank take pride in creating high-end productions with the utmost quality from concept through post-production while saving money on production cost and without compromising creativity. For more information, visit mihp.tv







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Livefyre Certified as Backplane 2.0 Compliant


(PRWEB) May 30, 2013

Livefyre, the leading provider of real-time social software, today announced that it is certified as Backplane 2.0 compliant, allowing the companys conversation and social curation applications to work seamlessly with other applications in a secure environment on its customers websites.

Livefyre CEO and Founder, Jordan Kretchmer stated, Livefyre is committed to delivering the very best user experience possible to our customers and their audiences. As part of this, it is critical for us to provide them with an open platform that gives them flexibility and choice when selecting the best mix of technology to meet their needs. We are proud that StreamHub is the first real-time platform to be certified Backplane 2.0 compliant and look forward to continuing to support this open standard as its adoption continues to grow.

Backplane Protocol is a proposed open standard that provides a secure framework for communication between multiple independent client- and server-side parties. Through Backplane, applications can communicate securely and in real-time, so when a user takes action in one app, the other apps will get the update. This enables social log-in, gamification, real-time commenting and social curation apps that were built by different technology providers to work seamlessly with each other, creating a unified user experience.

“We are excited to have great technology companies like Livefyre join the Backplane community. Having dedicated partners that adhere to certification requirements set out by the various working groups is critical to the growth of markets leveraging those technologies and part of the ongoing success of the OpenID Foundation and Open Identity Exchange,” Don Thibeau, Executive Director of the OpenID Foundation and Open Identity Exchange.

Previously Backplane 1.0 compliant, Livefyre now supports the following enhancements with Backplane 2.0:

Efficiency: Backplane 2.0 filters by message type so other Backplane 2.0 applications can ignore specific actions that are irrelevant to their role in the user experience. This improves the performance between the server and the browser.

Security: Restricted access to authorized clients (server-to-server data transfer) improves the overall security of the inter-app communication.

Flexibility: Backplane 2.0 builds on Backplane 1.0 support for shared social identity to also support application activities and the ability to notify other apps that the activity took place. If a user leaves a comment, they can be awarded a badge for that activity, with the badge being provided through a different application.

Over 20 leading technology companies are certified as Backplane 2.0 compliant, including Badgeville, Livefyre, Janrain and Marketo.

About Livefyre

Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The companys suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 200 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com.







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City of West Hollywood Paints a Colorful Path to Pedestrian Safety


West Hollywood, CA (PRWEB) March 16, 2015

The City of West Hollywood is implementing a pedestrian safety plan and installing a series of new sidewalk-art illustrations. The three-dimensional (3D) artworks feature vibrant characters from the Citys Alice in WeHoLand crosswalk safety video, which was released in October 2014. The video is part of a multi-faceted campaign aimed at encouraging drivers and pedestrians to act safely. To date, the video has received more than 650,000 views; it can be viewed on YouTube at http://youtu.be/4OCPSYRfT6o and a link is posted on the Citys website http://www.weho.org.

Fanciful characters from Alice in WeHoLand take center stage in the Citys sidewalk-art effort. Installation began on Friday, March 6, 2015 and will continue until Tuesday, March 31, 2015. Five unique images will be painted on sidewalks along Santa Monica Boulevard between San Vicente and La Cienega Boulevards. Each message will feature a speech bubble urging walkers to pay more attention to crosswalks and to devote less time to digital distractions, such as text messages, emails, and social media. When viewed at a specific angle, the images appear in 3D; pedestrians can jump in and become part of the art for photos and selfies. The art features prominently placed QR codes, which link to the video; there are also hashtags, #winkthenwalk and @wehocity, for photo posting.

These drawings are about looking and seeing, said City of West Hollywood Mayor John DAmico. Something we hope every pedestrian will do before they step into the street.

Images on the north side of the street will be near crosswalks at Hancock Avenue, Westmount Drive, and Palm Avenue; images on the south side of the street will be near Hancock Avenue and Westbourne Drive. The artworks are being installed by We Talk Chalk, a full-service creative agency that offers unique 3D street painting and chalk art; semi-permanent paint is being applied and it is expected that the images will last approximately one year.

Besides getting the attention of distracted drivers through lights and signage, our other challenge is to get the attention of distracted pedestrians, said Councilmember John J. Duran. This is one more way to get pedestrians to remove their noses from their iPhones and look left and right at moving traffic. A fully aware pedestrian is rarely an accident victim.

Alice in WeHoLand was produced by the City and conceived by YouTube sensation Todrick Hall, a singer, actor, director, choreographer, and dancer who rose to the semi-finals of American Idol in its ninth season. The video is a humorous West Hollywood-themed parody of Taylor Swifts hit song Shake It Off. The dance-filled video offers viewers a colorful twist on Alices Adventures in Wonderland set to crosswalk safety lyrics, written by Hall, about curbing smartphone use and walking and driving safely.

West Hollywood is my community of choice and I want to do everything I can to get people to be safe here, said Todrick Hall. Bringing Alice in WeHoLand to life, and now seeing these fantastic images on City sidewalks, has been amazing. I think this campaign has gotten people talking and paying more attention.

The video features a vibrant cast of characters with drag queens, gym-bunnies, models, go-go boys, and fierce dancers who perform a pulsating choreographed routine in West Hollywoods iconic Rainbow Crosswalks, as well as other recognizable locations in the City. The campaign also includes a series of outdoor, print, and online advertising.

The installation of sidewalk illustrations is part of the Education component of a three-part plan for pedestrian safety Engineering, Education, and Enforcement which was adopted by the West Hollywood City Council in October 2014.

In late 2014, the City installed Variable Message Signs trailer-mounted programmable signs that urge drivers to slow down for a Crosswalk Safety Zone along Santa Monica Boulevard. The City also implemented a pedestrian phase on every signal cycle for Friday and Saturday nights at crosswalks located at Santa Monica Boulevard/San Vicente Boulevard and Santa Monica Boulevard/Robertson Boulevard.

In January 2015, the City rolled out short-term measures to improve unsignalized crosswalks along Santa Monica Boulevard. Enhancements included: 1) In-street pedestrian crosswalk signage, which are bright neon yellow vertical signs posted at street-center to warn drivers that it is State Law to Yield to Pedestrians in Crosswalk, and 2) Reflective raised pavement markers installed at the leading edge of crosswalks, which help to alert motorists of crosswalk locations and slow traffic. Locations of these improvements are along Santa Monica Boulevard at 10 crosswalks.

Deputies from the West Hollywood Sheriffs Stations Community Oriented Policing and Problem Solving (COPPS) team and Community Impact Team (CIT) have been conducting a special crosswalk operation at various locations throughout the City, as well.

Upcoming measures include completion of studies to determine the extent of potential engineering improvements that can enhance safety. The City is considering a plan to install new traffic and pedestrian signals at current uncontrolled crosswalks on Santa Monica Boulevard between San Vicente Boulevard and La Cienega Boulevard at West Knoll Drive, Westmount Drive, Hancock Avenue, and Palm Avenue.

For more information about pedestrian safety, including safety tips for walkers, visit http://www.weho.org/pedestriansafety.

For additional information about pedestrian safety in the City of West Hollywood, please contact Lisa Marie Belsanti at (323) 848-6378. For people who are deaf or hard of hearing, please call TTY (323) 848-6496.

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