Tag Archives: Acquires

Greatist Acquires Active Lifestyle Brand Blood, Sweat & Cheers

Greatist acquires Blood, Sweat & Cheers.

Greatist today announced the acquisition of Blood, Sweat & Cheers, the email newsletter and website that helps active people find the most fun activities to do with friends.

The acquisition of BSC strengthens Greatists leadership of health and active lifestyle coverage for millennials. It also increases Greatists opportunity for events, e-commerce, and brand partnerships.

Ive been a huge fan of Blood, Sweat & Cheers since its launch, said Greatists Founder and CEO Derek Flanzraich. The acquisition of such a powerfully aligned partner reinforces our role as the leading next-generation media company for healthy-minded millennials.

Launched in 2011 and reaching 10 million monthly readers today, Greatist produces high-quality health and wellness content, engaging an educated, social, and mobile audience through its friendly, fun, and shareable voice.

Since coming out of beta in 2012, BSC has helped more than 600,000 subscribers find fun and active things to do with friends. It has targeted the growing and youthful movement of people interested and participating in nontraditional recreational activities such as Tough Mudder, The Color Run, CrossFit, and intramural sports leagues. It has grown 900 percent over the past two years, generating revenue through e-commerce, events, and advertising for brands such as REI, Miller, and Crunch.

I conceived of Blood, Sweat & Cheers because I saw this new movement of people blending their fitness lives with their social lives, said Jonathan Ages, CEO and Founder of BSC. We help people get up off the couch to have more fun. As part of Greatist, theres an opportunity to do even more for our readers and partners.

Through our many partnerships with BSC, Ive seen first-hand how strongly their subscribers connect with the brand, said Flanzraich. Its an influential voice that people trust. And we’ll continue honoring that trust by bringing those readers even more of the content they love.

BSCs email newsletter, website, and events will be integrated into Greatist. Ages will lead the transition and provide consulting services for Greatist.


Livefyre Acquires Enterprise Social Application Provider Realtidbits

San Francisco, CA (PRWEB) November 21, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it has acquired the assets and team of Realtidbits, one of the top enterprise social application providers. This is the second acquisition by Livefyre in two months, having acquired social storytelling platform Storify in September.

Realtidbits provides a suite of real-time applications including Analytics, Comments, Forums, Social Bridge, Pinboard and Image Galleries. The company powers real-time engagement across 180 million page views a month, analyzing over 2 billion interactions and social shares around the world. Realtidbits customers include The CW Network, Thomson Reuters, Dow Jones Local Media Group, The Irish Times and The Toronto Star.

This is a win-win for Realtidbits and Livefyre, said Kelly Abbott, Co-Founder and CEO of Realtidbits. We both share a commitment to helping publishers and brands succeed by providing them with the best real-time applications and top-notch customer support. We saw an opportunity to join a leader in this space, providing us with the resources that we need to take our analytics product to the next level and are excited to join their rapidly growing team.

Realtidbits offers an analytics product that tracks real-time engagement, including replies, likes, social sharing and custom metrics, through integrations with popular analytics packages including Adobe Omniture, Google Analytics and Mixpanel. Customers can use Realtidbits Analytics to track engagement across all Realtidbits products, third-party plugins, Backplane-enabled products and third-party JavaScript on a webpage. With this acquisition, Livefyre will also be opening a San Diego office and plans to expand hiring in that region.

We are excited to welcome the Realtidbits team to Livefyre, said Jordan Kretchmer, founder and CEO of Livefyre. They have built a fantastic analytics product, which we plan to integrate into Livefyre StreamHub and offer to our over 550 Enterprise customers. Our goal at Livefyre is to provide complete solutions for everything our customers need to create innovative social experiences for their audiences. This acquisition brings key product capabilities to our customers and strengthens our position as the leading social conversation, curation, and community platform provider.

Livefyre plans to integrate Realtidbits Analytics product into its platform and will migrate customers of their Comments, Forums, Gallery and Pinboard products to Livefyre products over the coming weeks, consistent with existing agreements. All members of the Realtidbits team will be joining Livefyre as part of the product, engineering and design teams, with a focus on Analytics.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013.

Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre or @storify.

About Realtidbits

Founded in 2007 and headquartered in San Diego, Realtidbits provides a suite of real-time applications designed to increase engagement for publishers and media companies. The company powers real-time engagement across 180 million page views a month, analyzing over 2 billion interactions and social shares around the world. Realtidbits customers include The CW Network, Thomson Reuters, Dow Jones Local Media Group, The Irish Times and The Toronto Star. For more information, visit realtidbits.com.