Tag Archives: Increases

Livefyre Survey Finds Social Curation Increases User Engagement and Website Traffic

San Francisco, CA (PRWEB) July 26, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced the results of its Q2 2013 Social Market Trends survey. The findings show widespread positive impact from integrating real-time applications and social curation into a companys websites and mobile apps.

According to the survey, 82% of businesses have increased user engagement as a result of curating social activity about their brand and integrating it into their websites and mobile apps.

58% of respondents are using social curation to connect directly with their audience and 57% of respondents have seen an increase in website traffic as a result.

One of the major challenges that marketers face today is creating great content, said Jordan Kretchmer, Founder and CEO of Livefyre. People are talking about your brand every day. Social curation enables marketers to tap into what people are already saying about your brand on social networks and then use it to promote their products in an effective, authentic way.

The survey found that businesses are turning to Twitter more than Facebook for real-time social content, with 93% of respondents curating social activity from Twitter vs. 89% from Facebook. Only 50% of respondents are aggregating and displaying YouTube videos and 41% are curating pictures from Instagram.

The survey also assessed the business impact of more mature real-time, social applications, including sharing widgets, real-time comments, live blogs and live chat applications. 73% of survey respondents use some form of real-time, social application on their website, and of those respondents, 88% have increased user engagement with their brand as a result. 54% cited connecting directly with their audience as a key benefit, followed by 42% citing increases in average visit duration, or time-on-site. 41% of survey respondents have seen an increase in website traffic as a result of making their websites more social and only 5% havent seen any benefits at all.

Increased user engagement and time-on-site translates to more brand impressions and deeper brand loyalty, continued Kretchmer. By integrating social applications into your website, mobile apps and advertisements, you can significantly impact how consumers discover and evaluate your products. Marketers who arent yet thinking about ways to socialize their owned properties need to start thinking about ways to build community around their brand.

Survey Methodology

The Livefyre Q2 2013 Social Market Trends survey was an online poll, which gathered feedback from over 200 executives in a wide range of industries from May 30 to June 30, 2013.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 250 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre.


Winning Writers Increases Prizes in Tom Howard/John H. Reid Fiction & Essay Contest to $4,000

Northampton, MA (PRWEB) March 23, 2015

Winning Writers has increased the prize pool of the 23rd annual Tom Howard/John H. Reid Fiction & Essay Contest to $ 4,000. The top two winners will each receive $ 1,500. Ten Honorable Mention winners will each receive $ 100. All winning entries will be published on WinningWriters.com.

This contest welcomes published and unpublished work, up to 6,000 words per entry. The entry fee is $ 16. Entries are accepted from any country. Submit entries online by April 30 at https://www.winningwriters.com/tomstory.

Arthur Powers returns as the final judge of the contest, assisted by Lauren Singer. Mr. Powers is author of A Hero for the People (Press 53)a collection of short stories set in Braziland The Book of Jotham (Tuscany Press), which won the 2012 Tuscany Press Novella Award. He has received a Fellowship in Fiction from the Massachusetts Artists Foundation, three annual awards for short fiction from the Catholic Press Association, the 2014 Catholic Arts & Literature Award for adult fiction, and second prize in the 2008 Tom Howard/John H. Reid Short Story Contest for “The Bridge”. He is the contemporary editor emeritus of CatholicFiction.net, judge of the 2015 Dappled Things JF Powers Short Story Contest, and serves on the board of The Raleigh Review.

In the previous contest, 1,028 participants were judged by Arthur Powers with assistance from Lauren Singer. Mr. Powers shares his thoughts below:

“Judging the 2014 contest has been a big job, but a pleasant one. Selecting the winners was a challenging task, but I believe that they represent the very best from among the many, many good entries we received.

“In fiction, First Prize goes to ‘Drawing Water’ by Jeremy Kamps, a wonderfully written, moving story about two sisters in rural Kenya. The author captures a sense of Kenyathe story takes us into the culture, experiencing tribal life from the inside, so that we empathize with the vividly portrayed human relationships.

“Among the Honorable Mentions, Atossa Shafaie’s ‘Growing Pains’ also takes us inside another culture; it tells the story of an immigrant Iranian girl finding her identity in a country foreign to her parents. Peggy Schimmelman’s ‘Gerontophobia’ is a finely crafted story, with a twist worthy of O. Henry. Greg Wright’s ‘Where Nothing Ever Happens’ is a truly unique and intriguing philosophical sci-fi work that zeroes in on the meaning of ‘nothing’. ‘Roommates’ by Linda Heuring focuses on how, especially when we are young, we tend to label people as weird without fully understanding them.

“Judging is blindI did not know the identity of the authors. When judging was completed, I discovered that two of the stories I placed in the Honorable Mention category are by Deb Elkink. So Ms. Elkink, who is a fine writer, receives two Honorable Mentions: for ‘Wet’, the story of a hardened young woman going home to British Columbia to care for her mentally-challenged brother, and ‘Thaw’, a story of a young North American woman rediscovering, through a visit to Turkey, how important her own faith roots are to her.

“In nonfiction, First Prize goes to ‘How to Fight Like A Girl’ by Courtney Campbella biting, hard-hitting personal account of a young woman’s encounters with sexual predators in our modern society. Campbell’s approach and style are brilliant. She draws the reader into her story, allowing us to experience her shame, frustration, and anger, yet maintains a distance that gives the piece a critical objectivity, increasing its impact.

“Honorable Mentions for nonfiction include Lisa Rehfuss’ ‘He’s Coming For Me’, a suspenseful first-person narrative set in Atlantic City; Frank Light Jr.’s ‘What To Do’, an account by a former Peace Corps Volunteer in Afghanistan who returns there with the Army as a development officer; and Mia Herman’s ‘Leap of Faith’, in which a young Orthodox Jewish woman reflects on the problem of pain. The Honorable Mentions are rounded out with a very funny essay about the dating scene: ‘Born-Again Anthropologist’ by L. Lanser-Rose.

“Many of the submissions we received were polished stories and essays, but many others needed work. Common problems included awkward wording, failure to maintain the voice or tone of the narrative, characters who needed further development, and endings that were rushed or poorly developed. Some entries had grammatical errors, confusions of tense or point of view, or suffered from over-use of clich