Tag Archives: Livefyre

Livefyre Expands East Coast Presence by Opening New York Office


San Francisco, CA (PRWEB) May 08, 2013

Livefyre, the leading provider of real-time social software, today announced it has opened a new office in New Yorks Chelsea District to support its East Coast customer base. The New York office will house employees representing Client Solutions, Brand Partnerships, Lead Generation and East Coast Sales.

Livefyre is quickly ramping up its New York based employees to support the over 200 leading digital publishers and media and entertainment brands that it counts as customers, many of them based in New York and throughout the East Coast.

As Livefyres Enterprise customer base continues to grow, so has our need to increase our on the ground workforce in New York. Our new office will be able to support our East Coast based customers more effectively by being in their time zone, explained Livefyre founder and CEO Jordan Kretchmer. Being close to our customers and in the middle of New Yorks media and technology scene is a huge advantage for Livefyre as our network expands.

Bruce Ableson, Livefyres newly named VP of Client Solutions commented, Im thrilled to be a part of Livefyres expanding New York team. This location will be crucial in helping Livefyre maintain its high level of customer service and ability to create strategic solutions for companies looking to integrate social throughout their sites and apps.

Livefyres New York Office is located in Chelsea at 122 West 26th St., 4th Floor, New York, NY, 10001.

About Livefyre

Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The companys suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009, Livefyre was named one of the best places to work in San Francisco by the San Francisco Business Times. For more information, visit http://www.livefyre.com.







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Livefyre Certified as Backplane 2.0 Compliant


(PRWEB) May 30, 2013

Livefyre, the leading provider of real-time social software, today announced that it is certified as Backplane 2.0 compliant, allowing the companys conversation and social curation applications to work seamlessly with other applications in a secure environment on its customers websites.

Livefyre CEO and Founder, Jordan Kretchmer stated, Livefyre is committed to delivering the very best user experience possible to our customers and their audiences. As part of this, it is critical for us to provide them with an open platform that gives them flexibility and choice when selecting the best mix of technology to meet their needs. We are proud that StreamHub is the first real-time platform to be certified Backplane 2.0 compliant and look forward to continuing to support this open standard as its adoption continues to grow.

Backplane Protocol is a proposed open standard that provides a secure framework for communication between multiple independent client- and server-side parties. Through Backplane, applications can communicate securely and in real-time, so when a user takes action in one app, the other apps will get the update. This enables social log-in, gamification, real-time commenting and social curation apps that were built by different technology providers to work seamlessly with each other, creating a unified user experience.

“We are excited to have great technology companies like Livefyre join the Backplane community. Having dedicated partners that adhere to certification requirements set out by the various working groups is critical to the growth of markets leveraging those technologies and part of the ongoing success of the OpenID Foundation and Open Identity Exchange,” Don Thibeau, Executive Director of the OpenID Foundation and Open Identity Exchange.

Previously Backplane 1.0 compliant, Livefyre now supports the following enhancements with Backplane 2.0:

Efficiency: Backplane 2.0 filters by message type so other Backplane 2.0 applications can ignore specific actions that are irrelevant to their role in the user experience. This improves the performance between the server and the browser.

Security: Restricted access to authorized clients (server-to-server data transfer) improves the overall security of the inter-app communication.

Flexibility: Backplane 2.0 builds on Backplane 1.0 support for shared social identity to also support application activities and the ability to notify other apps that the activity took place. If a user leaves a comment, they can be awarded a badge for that activity, with the badge being provided through a different application.

Over 20 leading technology companies are certified as Backplane 2.0 compliant, including Badgeville, Livefyre, Janrain and Marketo.

About Livefyre

Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The companys suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 200 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com.







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NASCAR Gives Fans a Voice Online with Livefyre


San Francisco, CA (PRWEB) June 24, 2013

Livefyre, the leading provider of real-time social software, today announced that it is now powering live fan conversations across NASCAR.com as part of the NASCARs recently re-launched digital platform.

Using Livefyres technology, fans will be able to have conversations in real-time across NASCAR.com, whether it be on a PC, tablet or mobile device, to discuss everything NASCAR from the latest in-depth news to live action on the race track. NASCAR fans will have the opportunity to bring others into the conversation by tagging friends on social networks like Twitter and Facebook to notify them that theyve been mentioned. Fans can also share comments out to those networks for additional viral impact.

Marc Jenkins, NASCARs vice president of digital media stated, NASCARs digital platform is all about deeper engagement and providing the ultimate second screen experience for our fans. Utilizing Livefyre on NASCAR.com allows us to give them a social experience to connect with NASCAR content and with one another. Our fans are very passionate, and with Livefyre theyll be able to share their reactions and add a new layer of depth to their NASCAR digital experience.

Jordan Kretchmer, Livefyre founder and CEO explained, Livefyre is proud to be partnering with one of the countrys most loved sports brands. The excitement and passion that draws fans to NASCAR is evident in their engagement with online NASCAR content and were thrilled to provide them with a platform to ignite these conversations in real-time. Driving user engagement online is critical for marketers today and NASCAR.com is a great example of how brands are connecting with audiences to drive specific business goals.

The redesigned NASCAR.com launched Jan. 3, 2013, showcasing a new responsive design across a range of devices including tablets, mobile devices and personal computers. The entire digital experience was re-engineered to increase engagement around the live events, giving fans the opportunity to consume rich, comprehensive event information through dynamic video, bold imagery, new mobile apps, real-time leaderboards, fantasy gaming and in-depth news.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit http://www.nascar.com and follow NASCAR at http://www.facebook.com/NASCAR and Twitter: @NASCAR.

About Livefyre

Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The companys suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 200 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com.







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Livefyre Survey Finds Social Curation Increases User Engagement and Website Traffic


San Francisco, CA (PRWEB) July 26, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced the results of its Q2 2013 Social Market Trends survey. The findings show widespread positive impact from integrating real-time applications and social curation into a companys websites and mobile apps.

According to the survey, 82% of businesses have increased user engagement as a result of curating social activity about their brand and integrating it into their websites and mobile apps.

58% of respondents are using social curation to connect directly with their audience and 57% of respondents have seen an increase in website traffic as a result.

One of the major challenges that marketers face today is creating great content, said Jordan Kretchmer, Founder and CEO of Livefyre. People are talking about your brand every day. Social curation enables marketers to tap into what people are already saying about your brand on social networks and then use it to promote their products in an effective, authentic way.

The survey found that businesses are turning to Twitter more than Facebook for real-time social content, with 93% of respondents curating social activity from Twitter vs. 89% from Facebook. Only 50% of respondents are aggregating and displaying YouTube videos and 41% are curating pictures from Instagram.

The survey also assessed the business impact of more mature real-time, social applications, including sharing widgets, real-time comments, live blogs and live chat applications. 73% of survey respondents use some form of real-time, social application on their website, and of those respondents, 88% have increased user engagement with their brand as a result. 54% cited connecting directly with their audience as a key benefit, followed by 42% citing increases in average visit duration, or time-on-site. 41% of survey respondents have seen an increase in website traffic as a result of making their websites more social and only 5% havent seen any benefits at all.

Increased user engagement and time-on-site translates to more brand impressions and deeper brand loyalty, continued Kretchmer. By integrating social applications into your website, mobile apps and advertisements, you can significantly impact how consumers discover and evaluate your products. Marketers who arent yet thinking about ways to socialize their owned properties need to start thinking about ways to build community around their brand.

Survey Methodology

The Livefyre Q2 2013 Social Market Trends survey was an online poll, which gathered feedback from over 200 executives in a wide range of industries from May 30 to June 30, 2013.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 250 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre.







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Livefyre Launches Social Native Ad Solutions


San Francisco, CA (PRWEB) August 15, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it has launched a new social native advertising group, that will help brands unify their owned, bought and earned media to power advertising campaigns. The group works directly with agencies to help develop client strategies, applications and native media integrations to reach and engage new audiences by combining social and brand content. The content is then amplified through social native ad placements on publisher partner sites, and used to socialize the brands own websites and mobile apps.

Livefyre can integrate these native social ads into the over 250 premium publishers that use Livefyre’s social cloud platform, including AOL, CBS Interactive, Dow Jones/Wall Street Journal, News Corp and the Conde Nast family of magazine publications. Sankar Patel, former VP, Group Director of Digital for Carat, has joined Livefyre as VP of Native Advertising to lead the new initiative alongside Scot Gensler, Livefyres VP of Business Development.

A recent study by IPG Media Lab found that consumers view native ads 53% more frequently and are 13% more likely to share native ads than banners. Additionally, consumers show 18% more purchase intent after viewing native ads. Despite the clear performance benefits, many publishers find it challenging to scale their native advertising offerings, and brands find it difficult to create quality, authentic content on an ongoing basis.

Livefyres new social native advertising group addresses both scalability and content creation, said Jordan Kretchmer, Founder and CEO of Livefyre. Because Livefyre is already integrated with a network of over 250 premium publishers, we can instantly provide them with a scalable solution. Using social curation tools and interactive apps like real-time comments, ratings, and blogs advertisers can automatically surface the highest quality conversations and content from brand advocates, and use that to promote their products without having to create content themselves.

Livefyre Social Native Ad Solutions provides four key services to brands and agencies including social strategy, creative services, technology and distribution. Livefyre creates customized experiences to meet the specific needs of each advertiser, featuring a mix of engagement apps that include curated displays of social content from Twitter, Facebook, YouTube and Instagram, as well as real-time comments, trending widgets, live media walls, live blogs, and live chats. Each experience can live on third party publisher sites in addition to the brands website, amplifying their reach. The first campaign that ran on Livefyres social native platform and audience extension program reached over 5 million viewers, curated 500,000 pieces of social content and had an average time-on-site of 4 minutes.

IGN, the premium gaming and entertainment website, was one of the first digital publishers to feature a Livefyre Social Native Ad campaign. “Livefyre brought us a very unique opportunity to partner more closely with Sony PlayStation during their big E3 PS4 announcements. Livefyre StreamHub let us bring all Playstation’s greatest social media content from the event to the gaming masses, who don’t always get to attend E3, explained Yael Prough, Sr Sales Director for IGN.com. “Livefyre supplied the campaign strategy and native ad technology, and we worked collaboratively with them resulting in a valuable new advertising opportunity for brands.”

Sankar Patel, Livefyre’s VP of Native Advertising stated, With this new offering, we want to get agencies more involved in helping brands socialize their advertising campaigns through their advocates. Most brands find it challenging to amplify earned social media to larger audiences, and it rarely reaches potential prospects and people who are not in the brands social fold already. Were helping brands surface the social commentary of their advocates to extend their reach, bringing in new customers and fans. This is exceptional content that generates significantly more value for the brand, the publishers and their audiences.

Patel comes to Livefyre from Carat USA where he served as the VP Group Director of Digital on the west coast, working on Disney Parks and Resorts, University of Phoenix, Sony PlayStation, Nokia, Redbull and Go Pro. A 12 year digital ad executive, he has also held senior media positions with agencies including Butler, Shine, Stern & Partners, Grey and Universal McCann, having led digital media strategies for trendsetting brands like MINI Cooper, Priceline and Columbia Sportswear. While at BSSP, Patels team won the JD Powers Most Innovative Campaign Award for their work with MINI Cooper.

To learn more about Livefyres Social Native Ad Solutions, visit: http://www.livefyre.com/socialnativeadvertising/

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for over 250 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre.







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Livefyre Founder and CEO Jordan Kretchmer to Speak at Fall Social Media and Technology Events

San Francisco, CA (PRWEB) September 05, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced that its Founder and CEO, Jordan Kretchmer, will be speaking at three key Industry events this fall on the topics of social data, social TV and the future of native advertising. These speaking engagement include:

Social Data Week – San Francisco, CA

Monday, September 16th / 1:00 to 2:30

Social Data Week brings experts together to discuss various perspectives on the future of social media and how to turn social data into a strategic advantage. Kretchmer will be joining the panel, Transformation in the Age of Social: A View From The C-Suite and sharing his thoughts on how social has influenced the role of the CEO, from how they think about markets and product development to how they communicate with consumers, investors and media.

To register and for more information: http://socialdataweek.com/events/san-francisco

DMW Video: Future of Television – New York, NY

Wednesday, September 18th / 12:00 to 12:40

Television industry leaders attend this event to hear innovators discuss how content, distribution, advertising, technology innovation and social engagement are transforming the world of television. Kretchmer will be discussing social native ads and the metrics used to measure consumer impact as part of the panel, New Advertising Models for Social and Connected-TV.

To register and for more information: http://dmwvideo.com/

Media and Technology Summit – New York, NY

Wednesday, October 23rd / time TBA

This one day conference attracts leading media executives, entrepreneurs and investors to discuss emerging trends and innovations in entertainment, mobile, big data, social cloud, social media and eCommerce. Kretchmer will be leading a fireside chat on the future of native advertising, with insights from a major publisher and global brand on the opportunities and challenges that this new format presents.

To register and for more information: http://www.eiseverywhere.com/ehome/index.php?eventid=67859&&internal=1

To arrange an interview with Kretchmer please contact: Colleen@livefyre.com

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times and Universal Music Group.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre.







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Livefyre Powers Chevy Social Native Advertising at TechCrunch Disrupt


San Francisco (PRWEB) September 09, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, announced today that it is powering a unique Social Native Advertising offering for Chevy at this weeks TechCrunch Disrupt Conference. Chevy is sponsoring the official Disrupt Social Hub which captures the news, images and conversation straight from Disrupt and as well as the social buzz and editorial content following the conference.

The Disrupt Social Hub provides a central place for Disrupt attendees and those interested in conference to follow the Tweets, Facebook posts and Instagrams from the event in real-time, while also featuring relevant editorial and social content from Chevy.

Jessica Brunner, Sales Development Manager for AOL/TechCrunch explained, AOL is thrilled to once again utilize Livefyres Social Native Advertising offering, this time for TechCrunch Disrupt. The Chevy Disrupt Social Hub is a unique way for us to enable our lead sponsor to engage in social conversation with the investors, entrepreneurs and journalists following the announcements, news and trends coming out of this years Disrupt Conference.

Breaking news from TechCrunch editors who are covering the event as well as tweets, vines and Instagram images from both editors and attendees will also be prominently featured to surface the best content from the event. The Hub will also feature which Disrupt articles are trending across TechCrunch, relevant technology articles by the Chevy team and original posts from Chevy fans as part of its Find New Roads campaign.

Jordan Kretchmer, Livefyre Founder and CEO added, Right now brands have few options when it comes to social native advertising. Livefyre is enabling Chevy to integrate their paid, owned and earned media in a relevant, authentic way that provides value for the TechCrunch Disrupt audience. In the short three weeks since launching our Social Native Ad Solutions, we have received overwhelming interest from both brands and publishers.

The Chevy Disrupt Social Hub is featured prominently at this weeks TechCrunch Disrupt Event and can be found online at: http://techcrunch.com/events/disrupt-sf-2013/socialhub/.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times and Universal Music Group.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre.







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ImageVision to Power Image Moderation for Livefyre


San Francisco, CA (PRWEB) September 25, 2013

ImageVision, developer of the worlds most accurate and scalable Visual Search and Visual Analytics service, today announced it is now powering image screening for Livefyre, provider of the leading real-time conversation and social curation platform. By using ImageVisions service, Livefyres enterprise customers will be able to automatically filter out images containing nudity or other objectionable content in real-time.

According to Qmee/Intel research, each day billions of photos and videos are shared on social media. When companies choose to integrate real-time streams of social content into their websites, mobile apps, and advertisements to increase user engagement, moderation can become a significant challenge. ImageVisions real-time Image Moderation service leverages computers and advanced algorithms to automatically scan and filter out images containing nudity or other objectionable content. Because its a learning algorithm, it can also be trained to filter out competitive logos, products, patterns, faces, colors, and other photo attributes.

“ImageVision recognizes that images and videos have become an integral part of the online experience and that leading digital and social properties rely on images and videos to enhance the user experience,” said Steven W. White, founder and President of ImageVision. “We provide these companies with Visual Search and Visual Analytics tools to enable the monetization of images and videos, which drives Ad Personalization, improves Search, and generates eCommerce Opportunities. Unlike human moderation services, our service operates at the speed and scale necessary to process the incredible amounts of user generated content posted to social networks every day. ImageVision is excited to be working with Livefyre, one of the largest social curation and social advertising platforms, to help their customers reduce moderation costs.”

Livefyres founder and CEO Jordan Kretchmer stated, “Images can be just as offensive as they are effective, which is a huge risk for brands looking to integrate social content into their owned properties. We chose to integrate with ImageVision because their technology is the best in the industry. Our customers can now have peace of mind that their brand wont be tainted by the wrong images showing up in their social feeds – all without time-consuming and costly human moderation.”

ImageVisions image screening also works on mobile devices. The new service is available to Livefyre customers as part of the companys advanced moderation suite, also announced today.

About ImageVision

ImageVision is Big Data for Images and Videos aka #BigPictureAnalytics.

With Billions of photos and videos shared via social media every day, arguably social medias greatest asset is its free supply of user generated and user shared content.

By combining real-time visual recognition technology with artificial intelligence and machine learning, ImageVision provides social media and advertisers the tools to monetize their visual content, which drives Ad Personalization, improves Search, and generates eCommerce Opportunities.

For more information, visit http://www.ImageVision.com.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times. Livefyre also acquired social storytelling platform Storify in September 2013.

Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre and @storify.







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Def Jam Recordings Launches DefJam.com, Powered by Livefyre


San Francisco, CA (PRWEB) October 08, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it is powering social media curation and real-time conversation on the newly launched DefJam.com, the online home for the legendary hip-hop and urban label Def Jam Recordings. The site launch coincides with Def Jams relaunch of their entire digital platform, connecting the fans, artists and advertisers that are part of the labels distinctive culture and brand. Since its launch in July, website traffic has increased by 30%.

The new site features a number of social features that make DefJam.com a one-stop destination for fans to find the latest updates from artists such as Kanye West, 2 Chainz, Rick Ross, Big Sean & Frank Ocean, to name a few. Using Livefyres StreamHub platform, Def Jam is integrating real-time social content about their artists from Twitter, Instagram and Facebook throughout the site. Fans can also chat with each other about their favorite Def Jam artists, music, news, events and videos in real-time.

Crystal Anderson, Def Jams Senior Director, Digital Experience explains, Our goal was to create a ground breaking site that reflects the creativity and enthusiasm of both our artists and fans. We aimed to create a new type of interactive experience that our artists’ fans and tech community will admire. With the new DefJam.com, we are able to capture that energy and create a site that feels like home for the artists we represent. In addition, were aiming to give our fans a voice and make them feel connected to Def Jam through interactive content. With Livefyres social curation and trending technology, our visitors never have to leave the site to learn about the artists they follow and the music they love.

DefJam also recognized that certain brands are just as much a part of the fabric of hip hop culture as their artists. Rather than creating a site full of banner ads and pre-roll video advertising, DefJam is making advertisers a part of the story by finding creative ways to integrate them into DefJam.com via native advertising.

As part of this, Livefyre is powering two innovative visualizations of real-time social content: DefTrends and Instabooth. The DefTrends module uses Livefyres Heat Index to visualize which artists are trending on social networks in real-time. Each artist is given a specific point ranking, representing the number of comments, tweets, Instagram photos, YouTube videos, and Facebook posts about that artist. The top three artists are featured in a skinnable display that can be branded to align with the brand of a specific advertiser or sponsor that is an integral part of Def Jams culture. Instabooth features a live wall of photos taken by Def Jam artists that stream into the site the instant that they are posted to Instagram. Sponsors can be seamlessly integrated into Instabooth in a variety of custom ways, from social content streams to logoed backgrounds.

Livefyre Founder and CEO Jordan Kretchmer added, Livefyre is always looking for partners who apply our technology in innovative new ways to drive online engagement. Def Jam is a perfect example of this. With Livefyre, Def Jam has been able to create an immersive, engaging community that puts artists, fans and advertisers at the center of their brand.

This implementation with Livefyre marks the first stage of the sites social engagement plans, with additional new features to be announced soon.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times. Livefyre also acquired social storytelling platform Storify in September 2013.

Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre and @storify.

About Universal Music Group

Universal Music Group is the global music leader with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.







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Livefyre Powers Social for Universal Music Group


San Francisco, CA (PRWEB) October 08, 2013

Livefyre, provider of the leading real-time conversation and social curation platform, today announced that it is powering social engagement across more than 150 label and artist sites managed by Universal Music Group, including Island Def Jam, Interscope Geffen A&M and their respective artists.

Using Livefyres technology, UMG is integrating real-time social streams of content about their artists from Twitter, Facebook, YouTube and Instagram into their artist and label sites to provide a more rich and engaging experience for their fans. Every site leverages a different mix of real-time features and functionality, tailored to provide the most value for that fan community. The newly launched DefJam.com uses Livefyres Heat Index to visualize which of their artists are the most talked about on social networks, while George Strait used a 180 ft. LiveMediaWall to display real-time fan reactions as part of his Dallas press conference. Interscope.com features an innovative real-time format, where the content of the site is created from the social activity of its artists. Since launching with Livefyre, DefJam.com has increased website traffic by 30% and Interscope.com has increased the average time that each visitor spends on their site by 300%.

Angela Sanchez, Vice President, Direct Marketing, Universal Music Group Distribution explained, UMG was looking for a technology partner who shares our vision for real-time community, conversation applications and social marketing. But we also wanted a partner who could grow with us as we continue to lead the music industry in digital innovation. Livefyre stood out as the market leader and we look forward to working with them to move the entire space forward.

Music is inherently social, and Livefyres StreamHub platform enables UMGs labels and artists to easily aggregate, filter and integrate real-time content from social networks as part of the main community for that artist. UMG sites also use StreamHub to showcase trending artists, trending topics and trending users, surfacing real-time community movements so that for fans to know thats going on around them. Labels and artists are also running social contests on Twitter and Facebook and mirroring that engagement on their website, creating viral buzz on social networks while still retaining value for fans on the artists site.

Jordan Kretchmer, founder and CEO of Livefyre stated, We are thrilled to be working with one of the largest and most innovative music companies in the world. By working closely with more than 150 of their artist sites and labels, were helping UMG connect fans with artists in an authentic, meaningful way. Were excited about UMGs ROI-driven approach to social marketing, and think this partnership will help continue the track record of digital innovation that UMG and their artists are known for.

About Livefyre

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fifth largest network online, Livefyre is powering real-time social experiences for over 400 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated and The New York Times. Livefyre also acquired social storytelling platform Storify in September 2013.

Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com or follow us Twitter and Instagram at @livefyre and @storify.

About Universal Music Group

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide.

Universal Music Group’s labels include A&M/Octone, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.







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